Fast moving markets need frequent updates. Prices, services, commercial conditions,....the whole offer could change in a week or less.
Companies need to keep clients updated, all clients...maybe thousands....within few days.

A last minute software is the right solution: cost effective, fast and able to manage thousands of users in minutes.

Markets with frequent updates, for example tourism, second hand sales, electronics and ict are likely to cause the sending
of too many messages to clients. Too many messages are hardly read and clients often unsubscribe.

This last minute software is based on interaction with clients, allows the sending of last minutes depending on the declared
preferences of clients and makes each offer relevant avoiding the sending of too many general messages.

So, for example, you'll send only to clients interested in arts and New York the last minute dealing with a city event dedicated to Picasso,
as people interested in dance could not be that interested even if they have subscribed NY as preference.

Clients autonomously update online their preferences. They need just to connect the internet and login their
password protected area to make changes.